Bradley Busch is a chartered psychologist and director of InnerDrive. He graduated from Loughborough University with distinction and went on to work with Premiership and international footballers from England, Scotland, Wales and Japan. Outside of football, he has worked with elite athletes, helping British athletes win medals at London 2012 and Rio 2016 Olympic Games. As well as writing regularly for The Guardian, he is a leading expert on how psychological research can best help students, teachers, athletes and businesses think and perform better. Edward Watson is a graduate of Oxford University who served seven years in the army. After completing an MBA at London Business School he worked as a strategic management consultant for Marakon Associates before running businesses in the computer games market. In 2006 he founded InnerDrive, a mental skills company that initially worked with Premiership footballers and Olympic athletes. The majority of InnerDrive's current work is now in business and education, coaching students and teachers to realise their potential and cope effectively with pressure.