Are you wishing you knew how to better communicate science, without having to read several hundred academic papers and books on the topic? Luckily Dr Craig Cormick has done this for you! This highly readable and entertaining book distils best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviours and policies.
Kids will love this hilarious fairy tale adventure packed with clever twists, familiar characters and page-turning fun.
The second book in a fabulous new magical, middle-grade series filled with adventure, wonder and wildness,
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